30 year anniversary of the mullet. Here's a look at the demographics and marketing trends of this unique social group.

1. 30 years later: A Progress Report

2. UNDERSTANDING the MULLET DEMOGRAPHICS • Social groups • Interests • Other FORECAST • Emerging trends

3. HOME: 64% Casual dwellings • Enjoys scenic, isolated, rural environments • Keen awareness of tornado warnings UNDERSTANDING the MULLET

4. DINING OUT: 49% Modest palates • Pizza delivery commonly on speed dial • Super-sizes • Acute thirst. Regular purchasers of largest-size, convenience store beverage UNDERSTANDING the MULLET

5. CULTURE: 74% Live music aficionados • Most own at least one electric guitar • Studies show, these to excel at playing (air) guitar, typically “Guns and Roses” hits UNDERSTANDING the MULLET

6. LEISURE: 76% Sports enthusiasts • Is a hockey player • Was a hockey player • Had a wicked fight with a hockey player UNDERSTANDING the MULLET

7. HEALTH: 17% Low-key and sedentary • Plans to cut back on the smokes (and maybe go a little easier on the beer) UNDERSTANDING the MULLET

8. TRANSPORTATION: 59% Domestic and rustic • Fondness for American “muscle cars,” vehicles may also serve as lawn ornamentation • Chevy (needs new transmission) • Ford (leaks oil) UNDERSTANDING the MULLET

9. POPULARITY COMPARISON MULLET NASCAR TWITTER 70 60 50 40 30 20 10 0 1980 1985 1990 1995 2000 2005 2010**projected UNDERSTANDING the MULLET

10. UNDERSTANDING the MULLET Neither one is going way, so approach both with style, attitude and care • All artwork, charts and graphics in this presentation were created with PowerPoint drawing tools (download file and see for yourself)